The Shore Store is a T-shirt shop that is located on the boardwalk in Seaside, New Jersey. It has become an iconic staple in the MTV reality series, Jersey Shore. The cast were required to work in the shop in order to stay in the Shore House for the summer, both owned by Danny Merk. The store is located directly behind the house and can be accessed through a back door, although the cast had to take the long way around for filming.
Jersey Shore[]
Season 1[]
Danny shows up to the house the first day and informs the roommates that they will be working for him at the Shore Store. He warns that if they don't show up for work, he will fire and evict them. The roommates take shifts for each other. They aren't thrilled with the work, but find a rhythm after a while. Danny follows through with his threat Angelina doesn't show up for her shift.
Season 3[]
The cast is back in Seaside and they return to work at the Shore Store.
Season 5[]
The cast returns from Italy and resume working at the Shore Store.
Season 6[]
The cast is back working at the Shore Store for the very last time.
Jersey Shore: Family Vacation[]
Season 1[]
The roommates prepare for a reunion vacation and stop by the Shore Store to see their old stomping grounds. Snooki sneaks away and returns to the shore house, finding it in the exact same condition as when the roommates stayed there. It was like it had been frozen in time. She even remembered the smell. As she walked through the house she found the duck phone and stole it.[1]
Season 2[]
The roommates decided to head to the shore for a nostalgia-filled trip. They call Danny and book a night at the shore house. They all reunite under the shore house roof for the first time in seven years. They visit Danny at the store and they work for a little bit, just like old times. Angelina accidentally ruins the press machine by putting the decal on backwards.[2]
Season 3[]
When the cast return to Seaside to celebrate Angelina's wedding, they pay Danny a visit at the Shore Store.
Season 7[]
Angelina goes into the store go shopping after having a meltdown on the boardwalk. She buys merch that has one of Jenni's famous quotes and she gets stuff for the other roomies.
Employees[]
The following people worked in the store full time during their stints on Jersey Shore.
- Paul DelVecchio
- Vinny Guadagnino
- Nicole Polizzi
- Jenni Farley
- Sammi Giancola
- Mike Sorrentino
- Ronnie Ortiz-Magro
- Angelina Pivarnick (Season 1)
- Deena Nicole Cortese (Season 3, 5, 6)
Notes and Trivia[]
- By the third season of the show, a limited amount of people were allowed in the store at a time during filming.
Behind the Scenes[]
After the success of the series, Danny began to rent the house out at an increased rate so fans of the series could experience a night at the iconic shore house. The house is also a tourist attraction in the city.
Gallery[]