Sweetheart Coast is a boutique owned by Jersey Shore castmember, Sammi Giancola.
Background[]
SWEETHEART COAST IS A NEW FASHIONABLE WOMEN'S CLOTHING BOUTIQUE WITH FUN HOME DECOR, ACCESSORIES AND UNIQUE GIFTS. SWEETHEART COAST OFFERS POSITIVE BEACH VIBES TO CAPTURE THE ESSENCE OF OCEAN CITY NEW JERSEY.[1]
Jersey Shore: Family Vacation[]
Season 6[]
Snooki opened up a second location of The Snooki Shop on the boardwalk in Seaside around the same time Sammi opened her own beach boutique. At the time, Sammi felt hurt as she felt The Snooki Shop would take away business from hers so she blocked Snooki on social media. However, when Sammi surprisingly came back to the show, she quickly hashed out her issues with Nicole, realizing she meant no harm and it was silly to block her over that.[2][3]
Trivia[]
- This is the second store to be opened by a cast member, the first being The Snooki Shop opened by Snooki.